4 approaches to motion text

http://wisdump.com/design/motion-typography-4-approaches-to-kinetic-text/


Here are four similar but quite different examples to approach the role of text and spoken word in audiovisual art. Each of the examples have more than trace elements of one another’s approaches - the very nature of motion typography, especially as wedded to music or the spoken word - demands that it takes some stance towards rhythm, the literal or metaphorical position taken regarding semantics, the personification or conceptualization of text, and of course the need to animate and set in motion typographical design elements.

Nevertheless, what we have here are four distinct approaches to which of these elements are pushed to the fore. Four approaches that distinguish key differences between the print/web perspective on typography, and that taken by those putting it into motion.